Get to know Hype Wood

I spent my career helping build Salt Life Clothing from the inside out. Marketing, eCommerce, digital strategy, revenue growth. I knew that brand as well as anyone. When Salt Life got acquired and the transition came, I was the last one standing before the keys got handed over. After twelve years, the company moved on. And honestly, that was the best thing that could have happened.

I tried the consulting route. Worked for other companies. Nothing fit. Not because I wasn’t capable, I absolutely was. But I had spent enough time building things for other people, and somewhere in the back of my mind, something kept pulling me toward the shop. Wood doesn’t have a board of directors. A cut made right doesn’t care who bought who. You put in the work and the work shows. That was something I could trust.

Hype Wood Co. became the thing I had always had in me but never had the time to chase. My own LLC, my own hands, my own name on every piece that goes out the door. Hard work pays off. But only when the work is yours.